HackOHI/O is a 24 hour hackathon that attracts over 750 participants annually for a full weekend of coding, building, learning, networking, and innovation. Crown Equipment was one of the many companies that sponsored the 2019 event. They asked me to design a t-shirt that would be included amongst the prizes they awarded to the winners. The design needed to showcase the core elements of Crown Equipment while incorporating the theme of the event, “In The Cloud.” I started by creating four visual icons that represented different aspects of their brand. I utilized graphical elements from the company’s Gena Operating System logo to connect all four icons and form the representation of a cloud.
