Crown Equipment has their own line of service supplies including oils, liquids, grease, lubrication and cleaners. As a part of their visual design team, we were tasked with reimagining the current packaging design of the Integrity Parts product line and refreshing the overall brand image. I focused mainly on updating their motor oils and producing a more modern take on the rather outdated packaging. I started the project off with replacing the graphic image of the gear with a realistic representation of the product itself. My final concept consisted of an overall minimalistic design style with bold type and a simplified color palette.
