Crown Equipment has earned the reputation as a leading innovator in world-class forklift and material handling equipment. While working alongside their visual design team, I had the opportunity to design a series of posters that are now being displayed in the lobby of their design center. They wanted the posters to highlight four different lift trucks and specific industrial elements of each one. My goal was to create separate individual posters that created a single, cohesive image when put together. I played with lines, shapes, and textures to create unity while simultaneously highlighting each specific lift truck and their key features.
